A Breakfast And Brunch House On The Hottest Beach Strip In South Beach Miami, Hollywood Boulevard
The Opportunity
Permits issued. Key work complete.
Completion capital to finish and open.
Celebrity owner seeks additional investor to open.
Already in Place
The Founder
The food was the reason for creating it.
Three Years in the Making
The Morning After began with a simple obsession: breakfast worth coming back for. As a lifelong food lover, the owner first imagined a small, intimate concept where every plate received close attention.
That idea grew into a full-service restaurant built around the same priorities: exceptional food, consistency, meticulous cleanliness, and hospitality that makes people feel genuinely welcomed.
Why It Took Three Years
The Wait
The South Florida building permit backlog held the project for one year and four months. Construction could not begin until permits were issued.
The Cost
Rent was paid throughout. That is why rent and deposits are the largest part of the $825,453.70 invested. All of it is paid; nothing is owed.
Who Is Repaid First
The partner. Their $180,000 is returned in full before the founder recoups any of her investment, including the rent paid during the wait.
The Concept
Breakfast and Brunch, Seven Days a Week
A full-service daytime restaurant on a corner of Downtown Hollywood, with one focus at opening: breakfast and brunch done exceptionally well.
Attentive service, meticulous cleanliness, timeless interiors and a calm, welcoming atmosphere.
Hours at Opening
The Room
Warm, Natural and Calm
A room filled with daylight from street-facing windows, designed to feel effortless at 8 a.m. and on a full Sunday.
Design references: Casa Neos and 1 Hotel.
The Guest Experience
Two Rhythms, One Room
Breakfast for the Neighborhood
A dependable, beautifully made breakfast for nearby residents and people on their way to work, with prompt, attentive service.
Brunch as the Occasion
Longer tables, friends and families, a slower and more social pace, with patio seating on the corner.
Arrive
A warm greeting, a light-filled room
Be Seated
Bar, banquette, communal table or patio
Dine
Full table service, made fresh to order
Return
Consistency that becomes a habit
Signature Dishes
Made to Come Back For
Signature Dish | 01
Eggnog Brioche French Toast
Thick-cut brioche with a golden-brown exterior and a soft, custardy center, finished with powdered sugar and syrup.
Signature Dish | 02
Mama’s Pancakes
Golden pancakes with delicately crisp, lacy edges and a soft center. The dish the restaurant was built around.
The Menu
A Menu Built Around Breakfast
A full bar is supported by an approved 4COP full liquor license. Florida issues the physical license once the restaurant is operating.
Provisional menu. Final recipes, portion costs and selling prices are being set with the kitchen lead before opening.
The Space
151 Permitted Seats on a Corner Footprint
The bar and communal table greet guests at the entry and open onto the dining room along the windows. The kitchen and restrooms sit behind, and the patio wraps the corner.
The Location
A Corner in Downtown Hollywood
A corner on Hollywood Boulevard. Street-facing windows on two sides and patio seating on the boulevard’s walkable restaurant strip.
Advantages
- Corner visibility on two streets
- Walkable downtown foot traffic
- Apartment buildings nearby
- Former restaurant space
Practical Realities
- Leased space on a gross lease
The Market | City of Hollywood, Florida
in planned, ongoing and recent development across Hollywood. New residents and visitors are arriving in a city that is actively building.
Source: City of Hollywood, 2026 Development Activity Report, p. 4. Citywide development, not limited to the immediate block.
Customers and Launch
Residents First, With Visitors in Reach
Nearby Residents
The core guest. Local outreach and opening offers to surrounding apartment buildings build weekday repeat visits.
Weekly Creator Marketing
Food creators hosted on a weekly schedule, with content produced through Onsite! Global Media. Reservations and visits tracked.
Hotel Referrals
Nearby hotels approached for preferred-breakfast referrals and a guest offer, with redemptions tracked by property.
Launch strategy. Outreach begins at funding; no hotel or creator agreements are in place yet.
Where It Stands
Permits Issued, Key Work Complete
Complete
- Permits approved and issued
- 4COP full liquor license approved
- 151 seats permitted by the city
- Bathrooms and flooring complete
- Toast POS paid and set up
Remaining
- Electrical, plumbing and HVAC
- Kitchen and bar equipment
- Tables, lighting, banquettes, seating
- Hiring and training
- Final inspections
Founder Investment
$825,453.70 Already Invested
Why Rent Is the Largest Line
Permits took one year and four months, and the lease ran the entire time.
The partner is repaid in full before the founder recoups any of this.
| Category | Amount | Share |
|---|---|---|
| Rent, key money and deposits | $503,397.78 | 61% |
| Design, construction and development | $299,525.92 | 36% |
| Current contractor deposit and payment | $22,500.00 | 3% |
| Wire fee | $30.00 | <1% |
| Total through November 2026 | $825,453.70 | 100% |
Provisional total, being reconciled against payment records. Rent is paid in full through November 2026. Past spending shows commitment; it is not a valuation.
The Path to Opening
Fund
Completion funding in place; contractor mobilizes
Build
Electrical, plumbing, HVAC, finishes, kitchen and bar
Furnish
Tables, lighting and banquettes installed; seating delivered
Hire and Train
Team trained on menu, service and Toast
Open
Final inspections, soft opening, then doors open
Target opening approximately 90 days after completion funding, subject to construction completion and final approvals. Furnishing and hiring overlap the final weeks of construction.
The Opening Team
Experienced Hands in the Front and the Kitchen
Celebrity Owner
Sets the concept, guest-experience standards and brand. Leads marketing and creator content through Onsite! Global Media.
Lawrence Maravilla
Committed to lead day-to-day operations. Currently a manager at Komodo.
Trayon “Chef Tray” Jeffcoat
The owner’s private chef, with current experience at KYU Miami.
Still to hire: front- and back-of-house hourly team during the build. Written terms with the manager and kitchen lead are being finalized.
Uses of Funds
Every Dollar Goes to Finishing and Opening
| Estimated Cost to Open | Amount |
|---|---|
| Contractor balance | $124,719.60 |
| Chairs and bar stools | $15,118.00 |
| Opening costs | $48,140.00 |
| Estimated completion and opening budget | $187,977.60 |
| Partner capital | $180,000.00 |
| Founder covers the balance | $7,977.60 |
| Opening Costs in Detail | Estimate |
|---|---|
| Food inventory | $15,000 |
| Liquor, beer and wine | $10,000 |
| Paper and supplies | $2,500 |
| Manager and chef payroll | $7,600 |
| Hourly payroll | $6,000 |
| Payroll taxes, benefits | $2,040 |
| Insurance binder | $5,000 |
The founder also covers items still being priced and early operating cash. Nothing is owed on past work, so no partner capital settles old balances. Contractor balance: $147,219.60 proposal less $22,500 paid. Seating: 2024 quote before shipping and tax. Opening costs: pre-opening planning estimates.
Being Finalized
Four Items Are Still Being Priced
Kitchen Equipment Scope
Contractor to confirm the appliance exclusion against the $23,912.37 kitchen and bar equipment line.
Decor and Smallwares
Decor, plates and glassware, outdoor umbrellas and the dining room TV.
Deposits and Launch
Utility deposits and the launch marketing budget.
Seating Quote Refresh
Updating the 2024 chairs and bar stools quote, which excludes shipping and tax.
Partner Commitment Is Fixed
Any increase is covered by the founder. The partner’s commitment stays at $180,000.
The Planning Model
First-Year Sales of $2.68 Million, Brunch Only
After food costs and payroll, about 30% of sales remains to cover rent of $10,000 a month, other operating costs and profit.
The evening lounge is not counted, so phase two is upside. Planning model prepared September 2025; estimates, not guarantees.
The Proposed Partnership
A Partner at the Finish Line
Of Morning After LLC, alongside the founder’s $825,453.70 already invested.
- The partner’s $180,000 is repaid first, before any profit is split and before the founder recoups any of her $825,453.70.
- Profits are then split 80/20, in line with ownership.
- The founder covers the remaining gap, items still being priced and early operating cash.
Proposed terms. The partner may be financial only or take an operating role by mutual agreement. Final terms are set in the operating agreement.
Phase Two | Future
After Dark
Once brunch is established, the same room becomes an evening lounge through lighting, music and table styling, with light bites, drinks and a curated playlist.
Not part of the opening plan or the planning model. Launch timing and operation subject to license and city conditions.
Verification
Supporting Documents Available for Review
Available to a serious partner on request, ahead of final terms.
Opening Soon · Let’s Open It Together